Framescape Launches Affordable, Stylish & Completely Hassle-Free Frames

01-Jun-2006 Boston, MA – June 1, 2006 – Beauty is in the eye of the beholder, unless of course the beholder cannot see, and then beauty becomes a relative concept.  With this reality in mind, former owner of Maui Jim™ Northeast, Chris Maling announces a new venture, Framescape™, which offers a new-to-market hassle-free, stylish line of eyeglass frames.  The beauty of Framescape™ eyewear combined with its simplicity and ease-of-use is sure to be a hit with every age category of consumers and eyewear retailers alike.

The exclusive Framescape™ design is innovative, elegantly simple and dramatically reduces or eliminates the time, cost and hassle of the most common eyeglass repairs,” said Maling.  “Framescape’s extraordinary reliability and assortment of great-looking frame styles offers dependability and value to consumers and vendors alike.”  The frames are completely screwless, including a patent-pending flex hinge design that allows the consumer or professional to quickly make repairs without costly parts, screws or factory send-outs.

“The overall functionality of the frame allows eyeglass wearers to wear eyewear completely hassle-free.  When a problem arises with a broken hinge or lost screw, users are caught—and fashion a makeshift, homemade approach at ‘fixing’ the glasses until they visit their eyewear provider.  Even then, the special ordering of a screw can take weeks,” said Mark Sandford, Sales Director.  Sandford helped to build Revo into one of the industry’s most successful eyewear companies before joining Maui Jim™ Northeast, where he contributed directly to the enormous growth of the company.

“Since there is no industry standard for screws and there are thousands of screw types, the unique, completely screwless and hassle-free Framescape™ option clearly reduces not only the time spent on fixes, but also cost and convenience,” Sandford continues.  “Most Framescape™ repairs can be made in seconds by eyewear retailers, eliminating the need for special tools, screws, or costly custom orders.”

“We have designed these frames with both beauty and functionality in mind,” states Maling.  “Our mission is to allow people to get on with their daily routine without the obstacle of spending time or money having their frames reassembled.  To go without your glasses due to missing screws is pointless now that this technology has been created.”

Framescape™ engineers have perfected a hassle-free frame technology, developing a superior quality and dependable solution.  Eyewear vendors appreciate the unique Framescape™ design because it virtually eliminates the time, cost and inconvenience of common eyeglass repairs.  In addition, there is an interchangeability of parts among all styles, making repair virtually seamless and immediate.  Upon being introduced to Framescape™ eyewear, Dr. Joel Hayden of Hayden Optometric Associates in Mansfield, MA, commented, “The benefits are so obvious; I could sell these from my exam room!”  True to his word, Dr. Hayden has done just that.

“Our technology is what makes us stand out in the “sea of glass” typically displayed at most optical retailers,” said Craig Dolloff, Account Director.  As for how they look, “Framescape’s quality and style are as competitive as any of today’s widely respected brands,” he added.  Prior to joining Framescape, Dolloff ran his own optical consulting firm.  He has 20 years of optical experience including former positions as Vice President of Global Sales for Maui Jim™ Northeast, Vice President of Sales for Sunglass Hut, and Senior Vice President of Sales and Marketing for Gargoyles, Inc.

FRAMESCAPE™ IS OFFERING DESK-SIDE DEMONSTRATIONS OF THIS EYEWEAR TECHNOLOGY.  SEE FOR YOURSELF HOW FRAMESCAPE™ BLENDS STYLE, FUNCTION AND CONVENIENCE.  CONTACT MICHELLE HART AT 508-346-3574 OR MICHELLE@MAVENSANDMOGULS.COM TO SET UP AN IN-PERSON BRIEFING.

About Framescape™

Framescape™, the industry pioneer in hassle-free frame technology, offers a durable, lightweight, flex-hinged eyeglass frame that prevents eyewear malfunctions from interfering with your daily routine.  Framescape™ eyewear is trademarked throughout the world and our innovative designs are patent pending.  For more information or to reach Framescape, contact Michelle Hart, Mavens & Moguls - 508-346-3574 - michelle@mavensandmoguls.com.

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